Preventing Food Waste Together with Too Good To Go

Being sustainable also involves the way we eat. This is demonstrated by recent research, according to which 68% of food waste in Italy is generated directly in the homes of end consumers. This figure highlights the need for concrete action. It is one of the reasons that we’ve chosen to join, through our Rio Mare and Simmenthal brands, the ‘Pact Against Food Waste‘ promoted by Too Good To Go.

Rio Mare and Simmenthal will actively participate in the Magic Box project, contributing to the cause with a monthly shipment of food products stored in warehouses and at risk of obsolescence. Consumers will be able to find these boxes at pick-up points provided by Too Good To Go.

“Sustainability is an integral part of our business model. We want to work together with Too Good To Go to raise awareness and inspire consumers to make responsible choices, promoting a fight against food waste,” said Luciano Pirovano, Global Sustainable Development Director Food.