Celebrating the Made in Italy Month

April was a special month at Bolton, one dedicated to celebrating what Made in Italy truly means to us. Not just a label of origin, but a way of being, building, and creating things that last.

We marked the occasion in three meaningful ways, each one a small everyday act that, together, adds up to something bigger.

Stories Worth Telling

First of all, we were proud to see our Chairwoman Marina Nissim included in “Storie di Successo, L’Italia dell’Ingegno e dell’Eccellenza nel Mondo”, a book that brings together some of Italy’s most compelling entrepreneurial stories — Bolton’s among them. From Joseph Nissim’s early intuition of single-serve tuna to Marina Nissim’s vision of a responsible, innovative company with over 60 brands and 75 years of history, our story is a testament to what a family enterprise born in Italy can become on a global scale.

An Iconic Box

No celebration is really worth it without company, which is why we created a special box featuring some of Bolton’s most iconic Italian products to be sent to creators who are contributing to the current Italian community, whether locally or abroad. The box itself was a sign of Italian craftmanship, being designed by artist Stefano Marra, whose creative vision gave this collection the identity it deserves: distinctly Made in Italy, instantly recognizable.

Opening Our Doors

We also welcomed two groups of young people to our Milan headquarters — and we loved every minute of it.

First came a class from one of Italy’s brand-new Made in Italy high schools, a pioneering type of institution dedicated to cultivating the next generation of Italian creative and industrial talent. Then, a group of students from the “Master in Management in Made in Italy, Consumi e Comunicazione della Moda del Design e del Lusso” of IULM Communication School,  whose mission is to train professionals who are capable of addressing the challenges and seizing the opportunities that arise from international markets and scenarios.

Both groups also had the opportunity to explore, perhaps most excitingly, our Bolton Heritage corporate archive, with the youngest seeing for the first time pieces of ads and products that became popular way before their birth.

A living memory of where we’ve been and how far we’ve come, these visits truly turned out to be conversations between past and future.

The biggest lesson we can learn from this month is that “Made in Italy” isn’t something that inherently belongs to us. It’s something WE build every day, so that it brings more flavour, beauty, and comfort to people’s lives.