Bolton acquires Madel

For over 40 years, Madel has been manufacturing and selling a wide range of home and personal care products on the Italian market. Among the company’s leading brands is Winni’s, which focuses on home care. The acquisition will be completed following approval by the relevant antitrust authorities and will allow us to significantly strengthen our position in the Italian home care products market.

"This new acquisition is part of the strategic plan the company has outlined, namely to grow while respecting the environment, people, and the communities in which we operate […] through the marketing of high-quality products"
Giuseppe Morici, former CEO of Bolton

This acquisition reinforces our growth strategy: not only will it allow us to gain significant expertise in product research and development, but also to expand our production capacity. At the same time, we will continue to support the Winni’s, Pulirapid, and Smacchiotutto brands, ensuring solid growth in their respective markets.

"Madel and Bolton are companies that share similar histories and values. We are both Italian family-owned businesses that bring high-quality products into consumers’ homes without ever neglecting ethical and environmental considerations. We are thrilled to have reached this agreement with a company so closely aligned with our own, and we are confident in the value that Bolton will bring to our brands," commented Maurizio Della Cuna and Giacomo Sebastiani, President and Vice President of Madel, respectively.