Borotalco products

The brand

Over 120 Years of Smelling Good

With its 120 years long history, Borotalco has contributed to Italian culture and carries the excellence of Italian craftsmanship. Borotalco is an unmistakable icon for Italians that “smells good“, clean, and brings back pleasant childhood memories.

Visit Borotalco

Origins

In 1878, Henry Roberts invented Boro – Talcum in his pharmaceutical laboratory in Florence. It was the first 100% Italian multi-benefit skin powder with a unique scent. The powder was packaged in an iconic green box and was soon found in many Italian homes. Over the years, the brand expanded its range, with products for all ages and every occasion.

Growth

Expertly merging tradition and innovation, Borotalco offers a comprehensive range of personal care products with a timeless fragrance. In recent years, the brand has grown beyond its borders and introduced the whole world to an Italian personal care icon.